My Web 2.0 Memoir: Table of Contents

A chronological table of contents for my book, Bubble Blog: From Outsider to Insider in Silicon Valley's Web 2.0 Revolution.

By Richard MacManus | November 2, 2023 | Tags: Web 2.0, Memoir

My book, Bubble Blog: From Outsider to Insider in Silicon Valley's Web 2.0 Revolution, was serialized on Cybercultural over 2024 and is now available to purchase:

• Paperback, US$19.99: Amazon; Bookshop.org
• eBook, US$9.99: Amazon Kindle Store; Apple Books; Google Play

Or search for "Bubble Blog MacManus" on your local online bookstore.

If you are looking for a good overview of my book project, see my launch post.

The following is a chronological table of contents. Each chapter is a series of posts, usually about three to four.

Introduction

• 001. Introduction to Bubble Blog

PART 1: 2004-2006

1. Amateur Journo

• 002. The Early Years of ReadWriteWeb

• 003. The First Web 2.0 Conference

• 004. A Call With Tim O'Reilly

2. Coming to America

• 005. Arriving at the TechCrunch Ranch

• 006. Revving Up at the Web 2.0 Conference

• 007. Day 2 of the 2005 Web 2.0 Conference

• 008. The Colors of Web 2.0 Party

3. Spicy Noodles

• 009. Richard Goes to Yahoo!

• 010. Spicy Noodles

• 011. The Web 2.0 Illuminati

4. Becoming a Business

• 012. The Gift Basket; Seattle, January 2006

• 013. Visiting the Microsoft Campus

• 014. Reluctant Salesman

5. Power Laws

• 015. Digg and the Power Laws of Silicon Valley

• 016. The Core Values of Blogging

• 017. Gnomedex 2006 and My Corporate Blogging Adventure

6. Lou Reed

• 018. The Birth of Cloud Computing and Team Read/WriteWeb

• 019. Lou Reed and the Web 2.0 Summit

• 020. Betting on Web 2.0: High Stakes Blogging

PART 2: 2007-2009

7. Rapid Growth

• 021. Read/WriteWeb Network Launches Amid iPhone Debut
• 022. Web 2.0 Expo 2007
• 023. Las Vegas and the MIX Conference 2007

8. New Design

• 024. Read/WriteWeb Makes Key Hire & I Meet Hustle Culture
• 025. Stress 2.0: Health Problems & Web Server Issues
• 026. ReadWriteWeb's Big Redesign & The Inaugural Crunchies

9. M&A

• 027. Acquisition Talks: Two Suitors For ReadWriteWeb
• 028. 2008 Web 2.0 Expo, Where M&A Talks Continue
• 029. Dinner at Two, But With Which Acquirer?
• 030. A Deal Is Done; Trippy Web 2.0 Party at Temple

10. Due Diligence

• 031. Due Diligence Begins in NYC; RWW Gets a Media Award
• 032. I’m Waiting For The EBITDA: Visiting the ZDE Office
• 033. Alien in New York: ReadWriteWeb & the American Dream

11. Back to Business

• 034. Unacquired: ReadWriteWeb Pulls Out of the ZDE Deal
• 035. Indie Media Business 2.0: RWW Adds Structure and Writers
• 036. Web 2.0 Summit 2008 and Tech Media's Pivot to Business News

12. Separation

• 037. My 2009 Googleplex Visit and RWW Launches Channels
• 038. RWW Makes Twitter Suggested User List and Grows Team
• 039. Meeting My Hero, Tim Berners-Lee, at W3C Headquarters
• 040. Why 2009 Was When Big Tech Began To Control Web 2.0

13. Unconference

• 041. Planning the First ReadWriteWeb Unconference
• 042. The ReadWrite Real-Time Web Summit, October 2009
• 043. Team RWW in Silicon Valley and a Tense Meeting With My COO
• 044. Web 2.0 Summit 2009 and ReadWriteWeb Hires New COO

PART 3: 2010–2011

14. Meeting Weiwei

• 045. SXSW 2010 and RWW Co-Hosts a Party at Austin City Limits
• 046. Democracy on the Net: Onstage With Ai Weiwei and @Jack
• 047. SXSW Music Blues and RWW Community Manager Departs

15. Coeditors

• 048: ReadWriteWeb Mistaken for Facebook Login — Hilarity Ensues
• 049. Burbn to Instagram: The ReadWriteWeb Mobile Summit, May 2010
• 050. New York Times HQ Visit and Emergence of Influencer Culture

16. NYC, Portland, SF

• 051. Filter Bubbles and the RWW Real-Time Web Summit, NYC, 2010
• 052. My Trip to Portland, Home to Half of Team ReadWriteWeb
• 053: Foo Camp 2010 and Going Exponential at Singularity University

17. Spearmint Green

• 054. Social Media in 2010 and the Rise of Social Referrers
• 055. ReadWriteWeb Growing Pains and Managing the Writing Team
• 056. Swapping Web 2.0 Summit for PARC; and RWW Planning for 2011

18. Writer Revolt

• 057. SXSW 2011 and Dealing With RWW Editorial Challenges
• 058. Team RWW Meetings at SXSW 2011 and a Crisis of Confidence
• 059. The Great Editorial Pivot of 2011 As RWW Struggles Continue

19. Unraveling

• 060. The ReadWriteWeb 2WAY Summit NYC, 2011
• 061. RWW Writer Exodus — the Blog Business Pressures Pile Up
• 062. Before My Latest Portland Trip, I Decide To Sell ReadWriteWeb

20. Say What

• 063. The Last Web 2.0 Conference and RWW Acquisition Talks 2.0
• 064. SAY Media Offers To Acquire ReadWriteWeb
• 065. The Deal Is Done: ReadWriteWeb Sells to SAY Media

Epilogue

• 066. 2012: The Transition From ReadWriteWeb to ReadWrite
• 067. The End of Web 2.0 — One Bubble Deflates, Another Starts Up

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Buy the Book

My Web 2.0 memoir, Bubble Blog: From Outsider to Insider in Silicon Valley's Web 2.0 Revolution, is now available to purchase:

• Paperback, US$19.99: Amazon; Bookshop.org
• eBook, US$9.99: Amazon Kindle Store; Apple Books; Google Play

Or search for "Bubble Blog MacManus" on your local online bookstore.