Roadmap (Table of Contents)

November 2, 2023 by Richard MacManus

A chronological table of contents for my book, Bubble Blog: From Outsider to Insider in Silicon Valley's Web 2.0 Revolution.

If you are looking for a good overview of my book project, see my launch post.

The following is a chronological table of contents for my book, Bubble Blog: From Outsider to Insider in Silicon Valley’s Web 2.0 Revolution. Each post will link to what came before and what comes next (once that post is out) or you can come here at any time and read the stories in order. You can also use this page as a quick way to find what you’re looking for if you want to share a post with a friend or colleague.

Each chapter is a series of posts, usually about three to four. The links will be filled in as posts are mailed out.

Introduction

• 001. Introduction to Bubble Blog

PART 1: 2004-2006

1. Amateur Journo

• 002. The Early Years of ReadWriteWeb

• 003. The First Web 2.0 Conference

• 004. A Call With Tim O’Reilly

2. Coming to America

• 005. Arriving at the TechCrunch Ranch

• 006. Revving Up at the Web 2.0 Conference

• 007. Day 2 of the 2005 Web 2.0 Conference

• 008. The Colors of Web 2.0 Party

3. Spicy Noodles

• 009. Richard Goes to Yahoo!

• 010. Spicy Noodles

• 011. The Web 2.0 Illuminati

4. Becoming a Business

• 012. The Gift Basket; Seattle, January 2006

• 013. Visiting the Microsoft Campus

• 014. Reluctant Salesman

5. Power Laws

• 015. Digg and the Power Laws of Silicon Valley

• 016. The Core Values of Blogging

• 017. Gnomedex 2006 and My Corporate Blogging Adventure

6. Lou Reed

• 018. The Birth of Cloud Computing and Team Read/WriteWeb

• 019. Lou Reed and the Web 2.0 Summit

• 020. Betting on Web 2.0: High Stakes Blogging

PART 2: 2007-2009

7. Rapid Growth

• 021. Read/WriteWeb Network Launches Amid iPhone Debut
• 022. Web 2.0 Expo 2007
• 023. Las Vegas and the MIX Conference 2007

8. New Design

• 024. Read/WriteWeb Makes Key Hire & I Meet Hustle Culture
• 025. Stress 2.0: Health Problems & Web Server Issues
• 026. ReadWriteWeb’s Big Redesign & The Inaugural Crunchies

9. M&A

• 027. Acquisition Talks: Two Suitors For ReadWriteWeb
• 028. 2008 Web 2.0 Expo, Where M&A Talks Continue
• 029. Dinner at Two, But With Which Acquirer?
• 030. A Deal Is Done; Trippy Web 2.0 Party at Temple

10. Due Diligence

• 031. Due Diligence Begins; and RWW Gets a Media Award
• 032. I’m Waiting For The EBITDA: Visiting the ZDE Office
• 033. Spreadsheet Blues; My Night at The Jazz Standard
• 034. Checking In With Team RWW; Meat Sweats at Carnegie Deli

To be continued…

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