Web 2.0
Internet history covering the Web 2.0 period, roughly between 2004-2012. Including the serialization of my Web 2.0 memoir: Bubble Blog: From Outsider to Insider in Silicon Valley's Web 2.0 Revolution.
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Tumblr in 2012 and How the Gifset Redefined Blogging
By 2012, Tumblr was one of the world's top websites — mostly thanks to pop culture fans posting animated gifs of their favorite music, tv and movie stars. Blogging would never be the same again.
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What the Internet Was Like in 2012
Internet culture pivoted to images and videos over 2012, with the growing popularity of image sharing apps like Instagram and Pinterest, video creators on YouTube, and pictures on Reddit.
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How Lana Del Rey Found Internet Fame on YouTube in 2011
With YouTube growing fast in 2011, struggling musician Lizzy Grant decided to re-launch her career with a new name and image, new social media accounts, and a self-made video.
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What the Internet Was Like in 2011
The internet in 2011 saw power plays in social networking, mobile apps, cloud computing, and streaming. Facebook was challenged by Google+, while new powers like Netflix and Spotify emerged.
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The End of Web 2.0 — One Bubble Deflates, Another Starts Up
After leaving ReadWriteWeb in October 2012, it becomes apparent that the Web 2.0 era is over. I reflect on what the Web 2.0 bubble meant and how the internet industry continues to evolve.
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2012: The Transition From ReadWriteWeb to ReadWrite
After its acquisition of ReadWriteWeb, SAY Media widens our coverage but does not give the site the resources it needs. Later, several key people leave SAY and/or RWW — including me.
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The Deal Is Done: ReadWriteWeb Sells to SAY Media
In early December 2011, I travel to San Francisco for due diligence with SAY Media as it prepares to acquire ReadWriteWeb. Then, on the 14th, the transaction goes through and I no longer own RWW.
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SAY Media Offers To Acquire ReadWriteWeb
The day after the final Web 2.0 Summit closes in October 2011, Sean and I visit the SAY Media office in San Francisco to meet its CEO. In the days after, SAY presents an offer to purchase ReadWriteWeb.
