Top 10 Web Tech Stories of 2007
2007 was an eventful year in web technology, with the rise of Facebook, some frenzied acquisitions from the likes of Google, Yahoo and Microsoft, and of course the launch of iPhone.

2007 was an eventful year in Web Technology, with the rise of Facebook, some frenzied acquisitions from the likes of Google, Yahoo and Microsoft, and of course the iPhone. To round out the year (and put an end to the December lists!) here is a look at what we think were the 10 biggest Web tech stories of the year. They're ordered in terms of technology impact and innovation — however it's a subjective list, so let us know in the comments what you think should be in there.
This post doubles as the final Weekly Wrapup of 2007 — it's been a great year and all the best everyone for 2008! Here's looking forward to more Web innovation and startup success in '08!

2. Facebook Announces Platform
Much has already been written about this announcement on May 24, but suffice to say that it ushered in a new era for social networks — where outside companies could deploy advanced functionality inside the Facebook site.
3. Google Acquires DoubleClick for $3.1B
On April 13 Google acquired online advertising company DoubleClick, which set off a frenzy of acquisitions in this space — notably Microsoft's $6B purchase of aQuantive. The Google/DoubleClick deal confirmed that online advertising was in a bubble period.
4. Google Announces OpenSocial

5. Amazon Launches Kindle eReader
Despite mixed reviews of this e-Reader device with internet connectivity from Amazon, the Kindle promises to shake up the e-commerce giant's core business model — by delivering books electronically instead of the familiar brown box.

On Nov 5, Google announced an open-source mobile operating system called Android. This could significantly change the way that Mobile Web applications are developed.
8. Steve Jobs' open letter against DRM
On Feb 6, Apple CEO Steve Jobs posted his Thoughts on Music in the 'Hot News' section of the Apple website. In it he outlined why DRM should be abolished by record companies. And Jobs' pleas seemed to be heard by the record industry, with first EMI and then later Universal and Warner on AmazonMP3 ditching DRM.
Late this year Facebook announced a new advertising system that used retail data collected from its users. But after howls of privacy protests, Facebook had to back off some and make the system opt-in. It's also worth mentioning here another Facebook story that just missed this list: in October Microsoft invested in Facebook at a $15b valuation.
10. Adobe AIR
On June 10, Adobe officially unveiled Adobe Integrated Runtime, or Adobe AIR for short. Formally called Adobe Apollo, it is a cross-operating runtime developed by Adobe that allows developers to create Rich Internet Applications for the desktop. It was a close call between this and Google Gears (the offline browser plug-in), or Microsoft's Silverlight (a Flash-like plug-in) — both of which were also launched in '07.
What have we missed? What were your top Web tech stories of 2007?
Originally published on my tech blog ReadWriteWeb, which ran from 2003-2012. Replanted on Cybercultural in October 2025.
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