Web 2.0
Internet history covering the Web 2.0 period, roughly between 2004-2012. Including the serialization of my Web 2.0 memoir: Bubble Blog: From Outsider to Insider in Silicon Valley's Web 2.0 Revolution.
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What the Internet Was Like in 2004
The next era of web technology starts in 2004 — when Flickr and Gmail launch, blogging plus RSS becomes the new social software, Google IPOs, and the first Web 2.0 Conference happens.
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I’m Waiting for the EBITDA: Visiting the ZDE Office in NYC
It's May 2008 and due diligence kicks off at Ziff Davis Enterprise headquarters, on 28th St in midtown Manhattan. Before that, I meet my ReadWriteWeb colleague Bernard Lunn for the first time.
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Due Diligence Begins in NYC and RWW Gets NZ Media Award
Just as ReadWriteWeb becomes one of the 10 most popular blogs in the world, I travel to New York to meet with Ziff Davis Enterprise about its proposed acquisition. Before leaving, I accept a local media award.
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A Deal Is Done and I Attend a Trippy Web 2.0 Party at Temple
In late April 2008, I sign a Letter of Intent to sell ReadWriteWeb to a US media company. Also, I attend a VIP Web 2.0 party in downtown San Francisco — where everyone seems high but me.
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Dinner at TWO, But With Which Acquirer? A Zany Night in SF
I continue negotiations with two potential acquirers of ReadWriteWeb: CMP and Ziff Davis Enterprise. One invites me to dinner at a trendy SoMA restaurant, but it turns out three's a crowd.
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2008 Web 2.0 Expo; M&A Talks With ZDE and CMP Continue
At the Web 2.0 Expo in April 2008, I meet my ReadWriteWeb colleagues Marshall and Josh for the first time. Also, negotiations with ZDE and CMP continue — including a lunch meeting with CMP.
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Acquisition Talks: Two Suitors Emerge for ReadWriteWeb
In early 2008, I surprisingly find myself with two media company wooers for ReadWriteWeb: CMP and Ziff Davis Enterprise. The deals look good, but the earn-out targets concern me.
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ReadWriteWeb’s Big Redesign & the Inaugural Crunchies
At the end of 2007, ReadWriteWeb unveils our new design — featuring a slash of vibrant red in the header! Also, we co-host the first Crunchies in San Francisco and I meet Mashable’s founder.
